ritabraun.com is the new home for braunandcompany.com.
I write and edit blogposts, articles, web content, reports, and whitepapers that help deepen connections between your target market and reason for being.
With 20 years experience in real estate, mortgage banking, education, and competitive and marketing intelligence, I work with both companies and individuals to meet their publication goals.
For a free consultation on how to scope your project, contact me.
Working mostly as a ghost writer, writing genres include financial education for targeted audiences and policy and procedures. The quick takeaway here is that my talents lie in explaining how to do things—the type of content found in How To publications and many blog posts.
Developmental Editing or Substantive Editing
A focus on the whole document to help you assess whether it meets your goals, speaks to your audience in a language it understands, and flows in a way that best tells your story. This type of editing often includes reorganizing and rewriting large chunks of text.
A focus on paragraph structure, sentence flow, word choice, and readability. This type of editing often includes shuffling around sentences, economizing on the number of words in them, and upping the power of your prose.
In short, shoring up your grammar and punctuation and preparing it for the final proof prior to publishing.